The Design Sprint 2.0 is a structured process for solving big problems fast that was developed at Google by Jake Knapp and perfected on 100's of start ups at Google Ventures. In just 4 days, you'll be able to create a prototype of your idea, and test it on 5 real users. The greatest benefit of the process is that you'll quickly know what product/service/feature you should be developing. It is now used by leading companies such as Google, Facebook, Lego, Slack, and many more. The Google Design Sprint is like nothing you've seen before, and is a great way of finding market fit and igniting innovation.
Instead of investing months trying to build an MVP, not knowing if its even the right thing to build - validate your idea first.
In the traditional model, it takes months, even years to bring a product to market. Often, the "build" part of the project just lingers on and on, as the team loses focus and moral.
Using the Design Sprint 2.0 in your process will quickly tell you what product you should be building by giving you real feedback from users on a real prototype.
When starting a new project
When adding an important feature to an existing project
When you want to validate a business idea
At Red, we run two sprints, prototype and test with 10 users, and handover a viable prototype with an MVP plan.
I must say it was an awesome experience. Within 2 working days from our side and overall 4 working days, we went from a basic idea to a complete specification of our product - and on top of it all, I was really impressed with the way they carried it out.Reuven Gamzon, Co-Founder & CEO, PrioriPark