The Design Sprint 2.0 is a structured process , developed at Google Ventures, that produces a prototype and tests it on 5 real users in just 4 days. It is now used by leading companies such as Google, Facebook, Lego, Slack, and many more.
Instead of investing months trying to build an MVP, not knowing if its even the right thing to build - validate your idea first.
In the traditional model, it takes months, even years to bring a product to market. Often, the "build" part of the project just lingers on and on, as the team loses focus and moral.
Using the Design Sprint 2.0 in your process will quickly tell you what product you should be building by giving you real feedback from users on a real prototype, creating a better product, faster.
When starting a new project
When adding an important feature to an existing project
When you want to validate a business idea
At Red, we run two sprints, prototype and test with 10 users, and handover a viable prototype with an MVP plan.
The Design Sprint Training with the RED team was a great opportunity for startups in our accelerator to learn about a new methodology, and for our program to collect feedback from them on how to keep improving our ways of working.Borja Capella, Global Open Innovation Program Manager, L'Oréal Group