Our Story

Our team is a diverse group of creatives, no matter what field they come from. Everyone contributes, and we all work closely together to create winning projects.

Meet Our Team

Eyal Katz (Katzy)
Eyal Katz (Katzy)  Creative Director/Partner

An award winning animator, Eyal is in charge of all things visual in the studio. Instructor at Bezalel, and art-directed many projects that succeeded in the international market.

Eyal was born an identical twin. Due to the overwhelming similarity in the boys’ looks, Eyal often got confused when looking at his brother, often mistaking him for some kind of fourth dimension. Long exposure to such experiences enabled Eyal a special talent for seeing things in a “unique” way. For example, he recalls rearranging spots on the back of ladybugs with his ocular supervision. One day, while walking along Tel Aviv’s picturesque beaches, Eyal came across a ball of fur. Squinting, he was able to make out two shiny eyes and a big red drooling tongue. This strange and beautiful creature, otherwise known as “Kliv”, became Eyal’s lifelong friend.

download resume>>

Ram Almog (Ramster)
Ram Almog (Ramster)  Managing Director/Partner

Ram brings a strategic approach to business, marketing, and technology. Ram received his BFA in Film from Tel Aviv University, and is a jazz musician as well. Produced award winning projects for the international market. Ram speaks and runs workshops all over the world.

Born in the jungles of Haifa, Ram grew up wrestling snails and wild bunnies. After discovering the Sinclair ZX81, Ram traded in his very short wrestling shorts for a pair of supersonic glasses, and started punching in zeros and ones. It didn’t take long for the IDF to take notice, and they quickly recruited him to be a naval officer. Ram respectably served his country for five and a half years, apart from a freak accident involving over ripe apples and 10,000 volts of electricity, which resulted in a 10 percent increase in Ram’s already abundant “jew fro”, and a strange inclination to raise his voice in the middle of very long sentences. Today, when not creating jungle book animations with his sons, Ram spends his time coding 3d engines in flash and conjuring up new and exciting ways to navigate through endless amounts of information.

download resume>>

Orit Zetouni Sade (lulu)
Orit Zetouni Sade (lulu)  UX Specialist/Partner

A UX specialist, and lecturer at leading colleges and universities in Israel on UX related subjects. Has an MA in Interaction Design and over 15 years of experience in creating delightful digital experiences. Orit speaks and runs workshops all over the world.

Orit grew up in a very rectangular prefab home, located in a suburb of Chicago. When not counting the squares of the very 60’s styled wallpaper that covered the family’s living room, Orit often contemplated life while staring at round, gold fish swimming in a medium sized waterfall that was also a lamp. Eventually she grew up and was off to art school. She supported herself by working in an establishment that was known for making square burgers. In an attempt to save a little money, Orit started buying cheap oil paint from some unfamiliar country in the east. This product offered day-glow colors which enabled her to paint abstract scenes, reminiscent of the special effects she had seen while admirably watching Wonder Woman as a child. 

download resume>>

Itai Cohen
Itai Cohen  CTO

Itai Cohen, otherwise known as "Numbers", joined our ship in 2006.  Aside from being a superb programmer, Itai excels in cooking and carpentry.  When not trying to figure out the perfect algorithm for a game or app, you can find Itai on his porch building furniture and odd extensions to his house. Owning a special power that allows him to accurately calculate bundles of objects, Itai is famous in Tel Aviv for frequenting the Carmel Shook (fruit and vegetable market) and estimating the amount of fruits and vegetables in the booths.

Roni Daya
Roni Daya  Design Director

Not a pixel more or a pixel less, this pixel-perfect pixie sets everything straight in the studio. Roni is a master of the graphic arts, and you can be sure that with one stroke of her magic wand she'll sprinkle your application into a breathtaking visual experience. When not working her magic around here, Roni labors on elaborate costumes and creates culinary chocolate wonders for her totally cute kids. 

Roi Weinberg
Roi Weinberg  Interactive Designer

In a bustling environment lies an island of calm - Roi's corner. Elegance, style and intelligence is what Roi brings to all of his designs, illustrations, and interfaces. Immersed in a world far from here, Roi sketches amazing characters, harmonious color combinations, and fabulous type. Roi is also an avid runner, and prefers long distance to sprints (in agile as well).

Arik Adler
Arik Adler  Programmer

The slam dunk of the programming world, Arik will deliver your project with a bang. With great attention to detail, and a true love for interactions and design, Arik's implementation is flawless. An ex-pro basketball player, and a spiritual leader, Arik is also in charge of the company's basketball tournaments, ball throwing breaks, and holiday celebrations.

Simon
Simon  Programmer

When you call out for "Simon", you'll hear an instant "Da" (Russian for "Yes"), but don't expect him to turn his head. Completely immersed in his screen, Simon is coding away, making sure that all of your designs are responding properly to various screen resolutions. Simon comes to work with his dog? rabbit? furry thing? called Petty. If you see a guy on an electric bike, with a big, white furr ball in the front basket, you can bet its him. 

Lior Ben Yosef
Lior Ben Yosef  Interactive Designer

Not a "yes" woman, by any means, Lior will drill you to the bone until she fully understands the depth and implications of why she is doing what she is doing. Passion and love for design, people, and content drive her to create some of the most fantastic interactions you'll experience. Lior truly designs for people, and people are always at the center of her process. 

Uri David
Uri David  Account Director

Uri inside. That's what makes our projects successful and on-time. Focused, clear, and straight to the point, Uri navigates from project to project, while keeping his finger on the pulse of the studio's operations.