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smile
Back in 2005, when we first thought of opening a studio, we tried to envision how it would change our lives. We used various methods, excel sheets, SWOT tables, horoscope readings, advices of 'experts', etc. After hours of meetings (and gallons of cold beer), we realized that we have a unique combination of skills that can allow us to work and grow in our individual expertise. Enthusiastic, we coined the tagline, 'grow with a smile'. We hope that through our interactions and work with clients, they too will grow with a smile...
the team
Orit Zetouni (lulu)
| | Orit grew up in a very rectangular prefab home, located in a suburb of Chicago. When not counting the squares of the very 60’s styled wallpaper that covered the family’s living room, Orit often contemplated life while staring at round, gold fish swimming in a medium sized waterfall that was also a lamp. Eventually she grew up and was off to art school. She supported herself by working in an establishment that was known for making square burgers. In an attempt to save a little money, Orit started buying cheap oil paint from some unfamiliar country in the east. This product offered day-glow colors which enabled her to paint abstract scenes, reminiscent of the special effects she had seen while admirably watching Wonder Woman as a child.
| | CV (PDF) |
back to top ^ | Ram Almog (ramster)
| | Born in the jungles of Haifa, Ram grew up wrestling snails and wild bunnies. After discovering the Sinclair ZX81, Ram traded in his very short wrestling shorts for a pair of supersonic glasses, and started punching in zeros and ones. It didn’t take long for the IDF to take notice, and they quickly recruited him to be a naval officer. Ram respectably served his country for five and a half years, apart from a freak accident involving over ripe apples and 10,000 volts of electricity, which resulted in a 10 percent increase in Ram’s already abundant “jew fro”, and a strange inclination to raise his voice in the middle of very long sentences. Today, when not creating jungle book animations with his sons, Ram spends his time coding 3d engines in flash and conjuring up new and exciting ways to navigate through endless amounts of information.
| | CV (PDF) |
back to top ^ | Eyal Katz (katzy)
| | Eyal Katz was born an identical twin. Due to the overwhelming similarity in the boys’ looks, Eyal often got confused when looking at his brother, often mistaking him for some kind of fourth dimension. Long exposure to such experiences enabled Eyal a special talent for seeing things in a “unique” way. For example, he recalls rearranging spots on the back of ladybugs with his ocular supervision. One day, while walking along Tel Aviv’s picturesque beaches, Eyal came across a ball of fur. Squinting, he was able to make out two shiny eyes and a big red drooling tongue. This strange and beautiful creature, otherwise known as “Kliv”, became Eyal’s lifelong friend, and is a crucial part of our studio till this very day.
| | CV (PDF) |
back to top ^ | Itai Cohen
| | Itai Cohen, otherwise known as "Numbers", joined our ship in 2006. Aside from being a superb programmer, Itai excels in cooking and carpentry. When not trying to figure out the perfect algorithm for a flash game, you can regularly find Itai on his porch building furniture and odd extensions to his house. Owning a special power that allows him to accurately calculate bundles of objects, Itai is famous in Tel Aviv for frequenting the Carmel Shook (fruit and vegetable market) and estimating the amount of fruits and vegetables in the booths.
| | back to top ^ | Ido Elkobi
| | Whoever came up with “Jack of all trades, master of none,” has not bumped into one, Ido Elkobi. He is actually a Master of three – Programming, Aesthetics, and putting really annoying call center personnel in their place. One blurry, grey morning (unlike most mornings in Tel Aviv), Ido walked into our frazzled studio. His metro maleness created a wind that circled our rooms in a motion reminiscent of an exotic native dance. As this wind swept from room to room, with the sound of Suede’s “Beautiful Ones” in the background, it created a fine order and put every misplaced item in its place. Needless to say, we’d be lost without him.
| | back to top ^ | Gilad Almog
| | Gilad is the youngest and best looking member of Red. Being a Virgo, Gilad has a knack for details. Although Gilad is an excellent programmer, his interest in design is one of a very personal nature. We can recall several times where an approved design would be returned, and with scrutinizing eyes he would ask, “could you try a little harder…”
| | back to top ^ | Kliv
| | Words cannot express our love for Kliv. He is our pillar of greatness, divine friend, and the finest example of a "class act" that we've ever come across. Kliv holds several positions at red, from fly hunter to client sniffer. When you visit, you'll often be greeted by this ball of fur, or otherwise find him either snoring or making weird dream noises on his cramped bed
| | back to top ^ | Arcadi
| | You’ve probably heard of a few “rags to riches” stories, but the life of ex-Russian billionaire, Arcadi “G”, could best be described as one of “loaded to loader”. Let us explain. Raised in humble surroundings, Arcadi dreamt of days with pink Champaign and fluorescent colored furs. Within a couple of decades, Arcadi achieved just that, as his wealth was estimated at between $700 million and $4 billion. Everything was going smooth and groovy until he got mixed up in an arms-dealing scandal in Angola (something about defective weapons). To keep a low profile, Arcadi and his decoys decided to join our team as “loaders”, entertaining viewers while heavy pictures and animations are in the process of being unveiled. Please be patient with Arcadi. He is also known for having a bad temper.
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get in touch
 smile@red-id.com
+972-77-9177773
 7a Harugey Malchut st., Tel Aviv, 69713, Israel
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