about - red interactive

designing for people

We design for people. From research to user interface design, and from brand to full implementation, we put people in the center of our process. By fully understanding the needs and interests of people, and collaborating closely with our clients, we're able to make great products.

the team

CV (PDF)	Orit Zetouni (lulu) Partner Orit grew up in a very rectangular prefab home, located in a suburb of Chicago. When not counting the squares of the very 60’s styled wallpaper that covered the family’s living room, Orit often contemplated life while staring at round, gold fish swimming in a medium sized waterfall that was also a lamp. Eventually she grew up and was off to art school. She supported herself by working in an establishment that was known for making square burgers. In an attempt to save a little money, Orit started buying cheap oil paint from some unfamiliar country in the east. This product offered day-glow colors which enabled her to paint abstract scenes, reminiscent of the special effects she had seen while admirably watching Wonder Woman as a child.
CV (PDF)	Ram Almog (ramster) Partner Born in the jungles of Haifa, Ram grew up wrestling snails and wild bunnies. After discovering the Sinclair ZX81, Ram traded in his very short wrestling shorts for a pair of supersonic glasses, and started punching in zeros and ones. It didn’t take long for the IDF to take notice, and they quickly recruited him to be a naval officer. Ram respectably served his country for five and a half years, apart from a freak accident involving over ripe apples and 10,000 volts of electricity, which resulted in a 10 percent increase in Ram’s already abundant “jew fro”, and a strange inclination to raise his voice in the middle of very long sentences. Today, when not creating jungle book animations with his sons, Ram spends his time coding 3d engines in flash and conjuring up new and exciting ways to navigate through endless amounts of information.
CV (PDF)	Eyal Katz (katzy) Partner Eyal Katz was born an identical twin. Due to the overwhelming similarity in the boys’ looks, Eyal often got confused when looking at his brother, often mistaking him for some kind of fourth dimension. Long exposure to such experiences enabled Eyal a special talent for seeing things in a “unique” way. For example, he recalls rearranging spots on the back of ladybugs with his ocular supervision. One day, while walking along Tel Aviv’s picturesque beaches, Eyal came across a ball of fur. Squinting, he was able to make out two shiny eyes and a big red drooling tongue. This strange and beautiful creature, otherwise known as “Kliv”, became Eyal’s lifelong friend, and is a crucial part of our studio till this very day.
	Itai Cohen Programmer Itai Cohen, otherwise known as "Numbers", joined our ship in 2006. Aside from being a superb programmer, Itai excels in cooking and carpentry. When not trying to figure out the perfect algorithm for a flash game, you can regularly find Itai on his porch building furniture and odd extensions to his house. Owning a special power that allows him to accurately calculate bundles of objects, Itai is famous in Tel Aviv for frequenting the Carmel Shook (fruit and vegetable market) and estimating the amount of fruits and vegetables in the booths.
	Roni Daya Designer Not a pixel more or a pixel less, this pixel-perfect pixie sets everything straight in the studio. Roni is a master of the graphic arts, and you can be sure that with one stroke of her magic wand she'll sprinkle your application into a breathtaking visual experience. When not working her magic around here, Roni labors on elaborate costumes and creates culinary chocolate wonders for her totally cute kids. She also creates amazing children's stories and dolls, check them out at www.zuuzi.co.il.
	Naama Cohen-Eliyahu Designer Life is not simple for the storing, sorting, and solution finding sections of Naama's brain. Hand drawn charts, lists, equations, and morphing diagrams are constantly swimming around, making connections, and endlessly merging into simple and fun user experiences. She's fashionable, smart, and gluten free! When not working for Red, Naama embarks on various entrepreneurial ventures, including organizing a bi-annual fashion bazaar thats all the buzz.
	Kliv Chief of stuff Words cannot express our love for Kliv. He is our pillar of greatness, divine friend, and the finest example of a "class act" that we've ever come across. Kliv holds several positions at red, from fly hunter to client sniffer. When you visit, you'll often be greeted by this ball of fur, or otherwise find him either snoring or making weird dream noises on his cramped bed
	Bon Chief of other stuff Bon is the ultimate challenge for today's savvy user. When you pet him, he purrs, when you ask him to go in one direction, he'll go in the next, and sometimes he's so buggy, that he falls into loops and walks around himself until somebody helps him out. But we love him, embrace his faults, and he even reminds us that unpredictability can be exciting and fun. You can see him in action at http://www.youtube.com/watch?v=NigtqUeXjgE
	Arcadi Loader You’ve probably heard of a few “rags to riches” stories, but the life of ex-Russian billionaire, Arcadi “G”, could best be described as one of “loaded to loader”. Let us explain. Raised in humble surroundings, Arcadi dreamt of days with pink Champaign and fluorescent colored furs. Within a couple of decades, Arcadi achieved just that, as his wealth was estimated at between $700 million and $4 billion. Everything was going smooth and groovy until he got mixed up in an arms-dealing scandal in Angola (something about defective weapons). To keep a low profile, Arcadi and his decoys decided to join our team as “loaders”, entertaining viewers while heavy pictures and animations are in the process of being unveiled. Please be patient with Arcadi. He is also known for having a bad temper.