GOALSWeBook asked us to design a new feature for their site called "Page to Fame". The feature would be an online competition for writers. People would vote for the best first pages of books, and then chapter, and so on.
SOLUTIONPage to Fame is a community driven platform where unrecognized authors can enter the spotlight. Writers can get exposure, quality feedback, and a chance at getting published, while raters can compare their ratings to others, as well as top professionals, and become top raters themselves.
ResultPage to fame became webook's most popular product. We then went on to redesigning their whole site.