GOALS

The Pontis Marketing Delivery Platform maximizes marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience across business lines and customer touch points.

For GSM, Pontis asked us to create an animated movie that explains some of their services. 

SOLUTION

The narrative for the animation used traditional marketing technique metaphors to explain Pontis's innovations.  Three scenes represented three marketing concepts that they wanted to explain.  Each scene was divided into two sections.  The first showed the Pontis solution, and the second used a traditional metaphor to strengthen the concept.