GOALS

Nova Measuring Instrumetns Ltd. is a leading global semiconductor equipment manufacturer with solutions and services that are used by 21 of the largest 25 IC manufacturers.

Let's face it, the Semi-conductor world is nothing to jump up and down about.  The material is usually saturated with technical graphs and measurements that even those in the business can't grasp.  Nova asked us to create an animation that would show their edge in the market. 

SOLUTION

We decided to soften the look of the rough Semiconductor world.  Standing out would not be an easy thing to do at SemiCon, and creating a humorous, minimalistic animation was the way to do it.  The animation simplified the main marketing messages of the company and transformed them into funny and enjoyable comic sections.  Following these comic episodes are more technical animations that show the deep understanding that Nova holds.