GOALS

Noga communications is a leading Israeli media group that runs,  the "Kids" channel. They decided to run an experimental project that will include a daily, 5 minutes blog which is pseudo-documentary. On top of these daily broadcast the creators of the series created a mystery plot that was mainly conducted through the protagonist website.

SOLUTION

We were involved in the concept from its early stages and together with the series' creators we designed the protagonist web site and additional sub-sites as well as a series of tricky on-line puzzles you can try by clicking on the launch project button.

RESULTS

The show was a big success involving more than 100,000 kids around the country on a daily basis.