goals

Comverse is the world's leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. 

For the GSM conference in Barcelona, Comverse wanted a presentation that would stand out from the rest.  In an over-saturated cellular market, they wanted to present their services and products in a fun and light way. 

solution

The Comverse brand emphasizes lifestyle values.  Because of this, we chose a narrative to showcase their services. 

The hand-drawn animation provides a fresh take on their hi-tech approach.  We also created easy navigation for presenters, so that at any point the animation can be paused, and external marketing material can be presented.