goals

Albaad makes wet wipes for various industries.  Their corporate site needed to address all of these industries and showcase their products.  They also needed a new tagline to go with their brand’s vision.

solution

Red conducted brand interviews and questionnaires with steakholders in Albaad so that the website would fulfill all of the marketing goals of the company.  The tagline “Global wipes on demand” also resulted from the interviews and questionnaires, and was the basic concept for the graphical, informational, and architectural design of the site.